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Everything You Need To Know About Skin Toners

When you think of a skincare routine, toners are one of those products that can feel a little mysterious. Are they necessary? What do they actually do? And what even is a toner?


As I start exploring which products I want to create first for my skincare line, toners keep catching my attention. They are often water-based, simple in formulation, and super customizable -- making them a great entry point for new formulators (like me!). So let's break down what toners are, why they matter, and what goes into making one.


What Is A Toner?


Traditionally, toners were designed to remove leftover dirt, makeup, or cleanser residue while restoring the skin's natural pH. Think old-school astringent toners loaded with alcohol that left your face tight and squeaky clean (not in a good way).


But modern toners have evolved. Today's versions are more about hydration, soothing, and prepping the skin for the rest of your routine. Instead of stripping, they focus on replenishing and balancing.



The Benefits of Using A Toner


Depending on the ingredients, toners can:

  • Rebalance skin's pH after cleansing

  • Hydrate with humectants like glycerin or hyaluronic acid

  • Soothe irritation with calming ingredients like aloe or chamomile

  • Provide gentle exfoliation with acids like glycolic or lactic

  • Prep the skin to better absorb serums and moisturizers


So while a toner is not always considered a "must-have" step, it can definitely upgrade your routine and target specific skin concerns.



Core Ingredients in Toners


At their heart, toners are water-based formulas. But within that base, you can add layers of benefits:


The Base

  • Distilled water

  • Hydrosols (rose water, chamomile water, cucumber water)


Humectants

  • Glycerin

  • Hyaluronic Acid

  • Panthenol (Pro-Vitamin B5)


Actives

  • Niacinamide (brightening, barrier support)

  • AHA/BHA (exfoliating, clarifying)

  • Green Tea Extract (antioxidant)


Soothing Agents

  • Aloe Vera Juice

  • Allantoin

  • Calendula Extract


Preservatives

  • A must in any water-based product to keep it safe and stable



Types of Toners


There isn't just one kind of toner -- they can be formulated to meet different skin needs:

  • Hydrating Toner -- Packed with humectants, great for dry or dehydrated skin

  • Exfoliating Toner -- Uses acids (like glycolic, lactic, or salicylic) to gently resurface skin

  • Balancing Toner -- Restores pH and lightly refreshes oily or combo skin

  • Soothing Toner -- Calms irritation and reduces redness with gentle botanicals


Initially, I was only planning to provide two toners in my skincare line. However, after further research and from my experience in the aesthetic industry, I have decided to include:

  • One for normal skin that also provides hydration,

  • One for oily skin that reduces excess sebum production but also hydrates without the addition of oil-based ingredients, and

  • One that soothes irritated skin by reducing inflammation and slo provides hydration.



Why I'm Starting with Toners


As a beginner formulator, toners feel approachable because:

  • They are mostly water-based (less intimidating than emulsions like lotions or creams)

  • The formulas are short and simple compared to other products

  • There is so much room to customize based on ingredients, skin types, and needs


That said, even with a simple product, there is still plenty to learn -- especially about choosing the right preservative, balancing pH, and ensuring actives are used at safe concentrations.



Final Thoughts


Toners may seem like a small step in skincare, but they are actually a powerful one. They hydrate, prep, and add targeted benefits that make the rest of your products work better. And for me, they represent the perfect starting point in my journey as a formulator.


So yes -- toners might just be the first official product that I experiment with. After all, starting simple doesn't mean starting small.




Next up ----------> I'll be experimenting with some first draft toner formulas. Come watch it unfold over on YouTube. I will also be looking for product testers to try my formulations and provide valuable feedback. You can apply here.

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